Apr 21, 2015 – (Newswire.com)
Seattle tech startup Yottio is proud to have been selected as a winner of the Best of SPROCKIT award at the media industry’s largest annual convention, NAB Show.
‘With the debut of our first app that let’s anyone be a real-time part of traditional media broadcasts via live video, Yottio is committed to making television relevant to the mobile generation,’ says Yottio CEO & Co-Founder, Jon Lawrence.  ‘This award from our peers at one of the largest media conventions in the world gives a glimpse of the impact we think our startup is going to have in the broader media world.’
The first annual “Best of SPROCKIT” awards recognized five exceptional SPROCKIT companies for their outstanding products and solutions, as voted by NAB Show attendees.
During NAB Show, the 30 SPROCKIT startups presented their company’s solution in a five minute pitch session, followed by a brief Q&A open to all NAB Show attendees. Read More
April 21, 2015 | By Samantha Bookman
This year’s gathering of the National Association of Broadcasters featured unprecedented support for over-the-top video strategies. From that OTT perspective, what were the highs and lows of this annual trade show? Which companies had a realistic grasp of the requirements of next-generation video, and which didn’t?
The NAB Show itself had more than 103,000 attendees, surpassing last year’s almost 98,000. Nearly 26,500 attendees were from outside the U.S., representing 164 countries. Nearly 1,800 exhibitors stretched across the Las Vegas Convention Center, taking up over a million square feet of exhibit space. The upshot: as in previous years, a whole lot of walking. By day three the Trade Show Hobble was in full evidence, with many attendees shambling along the half-mile traverse between the north and south halls on sore feet.
Still, there was plenty to see and talk about when it came to OTT technologies at NAB. The broadcast industry is actively looking to tie into OTT, and that was evident at the show. Here are a few of the show’s highlights:
Biggest news: Imagine Communications stepped out of the gate at NAB with a deal in hand with Disney/ABC Television Group that will see Imagine shift the broadcaster’s workflow into a cloud environment. The announcement set the tone for a show in which the old guard is searching for new revenue possibilities, but it was only part of a series of partnerships Imagine announced in tandem with the show–including an end-to-end OTT distribution solution with Verizon Digital Media Services, and a cloud-based delivery integration with HP.
Las Vegas – Fluendo an expert in video analysis and multimedia, was presented with the first annual “Best of SPROCKIT” award as a favorite startup at the 2015 National Association of Broadcasters (NAB) Show.
At NAB Show, SPROCKIT showcased 30 emerging companies that were hand-selected by industry experts because of their potential to disrupt the media and entertainment industry. SPROCKIT gives startups the opportunity to meet on equal ground with executives at leading media and entertainment companies to discuss new technology or creative solutions to solving the industry’s biggest challenges.
The first annual “Best of SPROCKIT” awards recognize five exceptional SPROCKIT companies for their outstanding products and solutions, as voted by NAB Show attendees. During NAB Show, Fluendo was one of 30 SPROCKIT startups presenting their company’s products and solutions in a five minute pitch session, followed by a brief Q&A open to all NAB Show attendees. Attendees were encouraged to cast their vote for the most outstanding SPROCKIT company via an online and SMS voting platform powered by 2014 SPROCKIT startup, ExciteM. Fluendo was among the five startups with the highest number of votes and was honored at a SPROCKIT VIP Reception and Awards Ceremony in Las Vegas. Read More
After two days of presentations and demos, thousands of NAB Show attendees cast their votes for their favorite SPROCKIT startups. The five with the most number of votes – Fluendo, Psychability, ScoreStream, Unruly and Yottio – were presented with the first annual “Best of SPROCKIT Award.”
Gordon Smith, president and CEO of the National Association of Broadcasters presented the awards at a Tuesday evening reception in the SPROCKIT Hub (Booth #N2530) alongside Harry Glazer, CEO and founder of SPROCKIT, and SPROCKIT corporate members Roger Keating, senior vice president of digital media at Hearst Television, and Kevin Cuddihy, president of local media at Univision.
NAB Show attendees cast their votes for the most outstanding SPROCKIT company via an online and SMS voting platform powered by 2014 SPROCKIT startup, ExciteM.
The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters’ annual fete in Las Vegas. What do drones have to do with online video?
On the surface, not much. Yes, you can add a camera to a drone and perhaps live-stream the image that it captures as the small unit buzzes over the landscape nearby. But in terms of technology, they’re just cool, or frightening if you’re Overly Paranoid Rob Lowe.
What they represent to the business of content creation and distribution–the business that broadcasters support and promote–is the kind of innovative thinking happening around the edges of this established, steadfast industry.
For the first time, broadcasters gave the world an open acknowledgement that new technologies and new business models were no longer just fringe showcase items but things that they need to adopt, incorporate–heck, even embrace. That includes over-the-top video. Quite a change from years past, when OTT tech was relegated to a small section of one of the upper halls here.
On Monday, NAB President Gordon Smith laid out the case for integrating “next-generation” technologies, including OTT video, into broadcast strategy. Part of that directive revolves around the pending auction of 600 MHz of broadcast spectrum, but another big part of it is that IP video products and services are available at the scale large organizations like NBCUniversal need, are competitively priced, and are already becoming part of their production and playout setups.
With the broadcast industry jumping fully on board the ferry toward online video service, OTT providers have responded accordingly.
Where the drones weren’t flying, the buzz heard around this year’s over-the-top-friendly NAB was around cloud services: From production to playout, from transcoding to transport, from all the components needed to deliver a video stream from one end of the network to the other, there was a vendor for each. And their technology, all of them said, was ready to scale to meet the demands of broadcasters’ large viewing audiences.
Perhaps most interesting in that arena was the chatter around dynamic ad insertion (DAI). It’s the first and best solution to monetize OTT video for any provider who isn’t going to add a subscription component to their service. But it was clear that DAI providers are kind of flying by the seat of their pants right now, highlighting their technologies at the show while actively developing them. Case in point is Akamai and Adobe Primetime’s collaboration on server-side DAI, which will “stitch” ads into streamed content at the CDN instead of at initial encoding. Their offering may indeed be a way to lighten the processing load at the playout level, shifting ad insertion and ad management to another part of the network. But it’s currently in beta.
One could say the majority of next-generation technologies are still in beta when it comes to scale, because the size of the OTT viewing audience, even in the next six months, just isn’t known. Analysts are predicting a moderate shift by viewers to OTT this year. But there’s certainly anticipation, or worry, that the shift will be bigger than anticipated. How well certain parts of the IP video ecosystem handle that shift remains to be seen.
But those were high-level considerations. As with last year, NAB still showcased a number of smaller startups in locations like the Sprockits pavilion, its Futures Lab and NMX. Particularly at Sprockits, and in some pre-show events, many of these companies are offering niche solutions to nattering problems like the audience measurement puzzle, social media engagement, and the user experience.
The way people watch television has already changed and it’s about time that media advertising models catch up to the current trends. Large media organizations are looking to tech for innovative solutions on how to effectively target viewers.
During NAB Show, startup program SPROCKIT brought together a panel of experts on digital advertising to share ideas and discuss ways respective companies can collaborate. As consumers continue to demand for more control over how they consume content, advertisers need more to work with as they create campaigns across multiple devices, linear television, and social media platforms.
“If you’re in advertising and you want to reach millennials, you really need to see what people are watching on YouTube,” said Jon Sofield, Head of Business Development SMB Channels, Google.
Videa | Booth N2530-29 | Website: www.videa.tv
Videa, a Cox-backed supply-side platform bringing automation and data-driven decision making to broadcast television, has entered into a multi-year partnership agreement with Videology, a software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising.
Videa made the announcement today at the NAB Show where it is participating in the third annual SPROCKIT, a program that recognizes startups in media and entertainment that have immense potential to shake up the industry. Read More