Google GOOGL -1.68%, Microsoft MSFT -2.33%, Qualcomm QCOM -1.89% and Baidu have all joined forces in a strategic investment in CloudFlare. The five-year-old security startup announced Tuesday that the four Internet giants had all participated in Cloudflare’s latest $110 million funding round led by Fidelity.

The strategic investment is evidence of CloudFlare’s vision to expand globally while honing in on mobile and enterprise. Today’s funding announced comes just over a week after CloudFlare unveiled a new partnership with Baidu to bring its security services to China’s 650 million Internet users. With more than four million customers in 30 countries, CloudFlare says it processes 5% of all Internet requests each month and mitigated more than 200 billion cyber attacks in August alone.

CloudFlare CEO Matthew Prince is far more focused on the strategic partnerships the funding round created than the cash it generated—less critical for the already-profitable CloudFlare. Prince says CloudFlare still has $50 million from its Series C in the bank, while this round brings the startup’s total investment to $182 million. Read More

The business will be reporting to Rebekah Brooks, CEO of News UK.

Rupert Murdoch‘s News Corp will acquire social video advertising platform Unruly for up to $176 million, the company said Wednesday.

“Unruly is a feisty and creative company with a start-up sensibility that fits perfectly with our own approach to developing businesses in the digital age,” said News Corp CEO Robert Thomson.

“The acquisition will serve as a catalyst for our brands, helping to extend our expertise in the digital and mobile video area, whether through the fast-growing realtor.com in the US, Fox Sports in Australia, News America Marketing, HarperCollins Publishers, or our market-leading mastheads around the world,” he added. “Unruly complements our traditional editorial and commercial expertise with contemporary insight into how people read, watch, buy and sell in the digital era.”

Led by Unruly’s three co-founders, the business will operate as a separate business unit, reporting to Rebekah Brooks, CEO of News UK.

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