NEW YORK–(BUSINESS WIRE)–SPROCKIT Alumni, Share Rocket, the leader in social media ratings for broadcast media, has announced that it secured $5 million in a Series A round of funding led by Tribune Media, with SPROCKIT Corporate Member, Fox Television Stations, and Capitol Broadcasting also investing.

These leading media companies have seen that Share Rocket can provide management and newsrooms with insights into who is winning the battle for eyeballs on the social media landscape in real-time, as well as providing daily, weekly, monthly, and quarterly scorecards.

“Our proven social ratings solution has been validated by some of the largest local broadcasters in the U.S.” said Chris Kraft, CEO of Share Rocket. “We are excited for the growth opportunity ahead of us and we’re committed to working alongside our clients to enhance our real-time solution to drive improved performance and social ROI.”

“Share Rocket has become the trusted benchmark of comparative ratings that allows us to measure and monitor the reach and influence of our content, our journalists and our stations overall.” said Larry Wert, President of Tribune Broadcast Media. “Our investment in Share Rocket is a testament to our collective vision of the strategic importance of understanding, measuring and managing the value of our rapidly growing social audiences.”

For the broadcast industry, Share Rocket is becoming the standard rating system for comparative social influence. The platform provides strategic value to its customers by providing key insights on the behavior of social audiences. “It is clear that going forward, our data needs will be met by scrappy startups like Share Rocket, rather than margin driven monopolies.” said Jack Abernethy, CEO of Fox Television Station.

About Share Rocket
Share Rocket is a social media ratings and audience measurement platform providing broadcasters and digital publishers with an easy way to quantify their social media equity, benchmarked against their peers. Share Rocket provides market intelligence and actionable insights that drive social media ROI. Share Rocket’s proprietary ratings metrics and performance scores have become the most comprehensive and accurate way for our clients to measure their performance in social. For more information visit www.sharerocket.com or find Share Rocket on Twitter at @ShareRocket.

Contacts

Racepoint Global for Share Rocket
Brittany Falconer, +1 617-624-3242
sharerocket@racepointglobal.com

WASHINGTON, D.C. — SPROCKIT and NAB Show are now accepting applications from startups to participate in SPROCKIT at the 2017 NAB Show and the year-long SPROCKIT Sync program. Interested companies must have market validation and prove the potential to significantly impact the media and entertainment industry. Applications may be submitted online here by February 15.

Now in its fifth year, SPROCKIT will showcase up to 30 emerging companies, hand-selected by industry leaders, at the 2017 NAB Show – held April 22-27 in Las Vegas – and convene throughout the year at SPROCKIT Sync, a series of private forums where industry executives and entrepreneurs meet to collectively discuss new technologies that will advance the industry. Since its launch in 2013, nearly 100 emerging companies have participated in SPROCKIT, many of which have experienced successful funding rounds, partnerships and acquisitions.

SPROCKIT is created in collaboration with World Series of Startups, LLC and the National Association of Broadcasters (NAB). SPROCKIT corporate partners include: Cox Media Group, Fox Networks Group, HCL Technologies, Hearst Television, Samsung Global Innovation Center, TEGNA Inc., Univision Communications Inc., and Verizon Digital Media Services.

For more information about SPROCKIT, please visit sprockitglory.com.

About SPROCKIT
SPROCKIT is the media, entertainment and technology alliance of corporate executives and industry-vetted emerging companies showcasing and collaborating on products, services and new revenue models. SPROCKIT, in collaboration with and support from the NAB Show, shines the spotlight on the industry’s most promising market-ready start-ups from around the world. SPROCKIT start-ups have proven products, customers, and are ready to scale Learn more at sprockitglory.com.

About NAB Show
NAB Show, held April 22-27, 2017 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.