Celebrity Page, an American entertainment news program syndicated to over 150 TV stations and Reelz Channel announced today during the National Association of Broadcasters (NAB) Show that it has partnered with M2 Studios for content distribution across digital, social and upcoming OTT (Over-The-Top) platforms. The show, produced by Unconventional Studios, also announced that its OTT platform will be powered by the technology dotstudioPRO.

Celebrity Page will launch its advertiser-supported OTT network in May 2017, leveraging its content partnerships with Meredith Corp., TV Guide Magazine and M2 Studios’ Behind the Velvet Rope. M2 will be overseeing the new offering, which will cater to younger audiences, in an effort to tap into cord-cutters’ desire for original online programming.

The OTT network will broadcast original, long-form celebrity, pop culture, lifestyle and human interest series and specials across the landscape of digital platforms and devices. The network will offer more than 15 hours of original programming a month, including new programming daily, and a robust library of more than 75 hours of consumable content monthly for viewers who want their TV anywhere.

Since its launch on the linear TV platform in 2013, Celebrity Page has established itself as a consumer choice for behind the scenes celebrity access combined with years of editorial expertise and industry relationships to deliver a diverse, friendly format show on a daily basis. In addition to Celebrity Page’s established brand, viewers can look forward to original celebrity content from M2’s Behind the Velvet Rope and TV Guide Magazine. In addition, viewers can expect behind the scenes coverage of their favorite TV shows, awards shows, film festivals and red carpet premieres as well as insider access to a number of entertainment events.

“Expanding our digital footprint is a natural evolution for the Celebrity Page brand, where will can capture and engage new audiences and continue our mission to entertain fans in exciting and innovative ways,” said Mark Berryhill, Celebrity Page creator, co-owner and Senior Executive Producer. “We are excited about our new digital and social partnership with M2 Studios and our OTT focus with dotstudioPRO’s team which was able to take our vision and translated it seamlessly into an Over-The-Top experience in less than 8 weeks.”

“We’re excited to extend Celebrity Pages currently linear footprint and help them leverage the digital OTT space to reach existing and new audience on every devices, from one single dashboard,” said Joe Pascual, dotstudioPro’s CEO.  “We approach every partner like a startup to create the best workflow for companies to marry into their existing teams, without the need to scale up from a staff and cost perspective.”

Tom Molen, CEO of M2 added, “dotstudioPRO has been a wonderful partner for M2 Entertainment and Behind the Velvet Rope, and we are thrilled that Celebrity Page will now be using their ‘best in class’ platform to connect with new viewers on their preferred devices and OTT networks.”

About Unconventional Studios and Celebrity Page
Unconventional Studios produces TV shows and specials in the celebrity space as well as private label, branded video content and Live streaming specials, among other productions. Unconventional is most known for Celebrity Page, a daily ½ hour entertainment show airing on 150 TV stations reaching more than 500,000 every day. Unconventional has also produced one-hour primetime specials on Robin Williams, Prince, Joan Rivers and a forthcoming one on Mary Tyler Moore. Unconventional has production partnerships with TV Guide Magazine (reaching 12 million readers) and Meredith Corporation (reaching more than 80 million women a month with such brands as Martha Stewart, BHG, Shape, Parents, Rachel Ray, All Recipes and more).

About dotstudioPRO
dotstudioPRO is a next generation OVP enabling clients to launch their OTT Video Networks in as little as 8 weeks at a fraction of the cost of legacy OVP technologies. The cloud-based video SaaS platform enables content owners and network partners to deliver their content direct to consumers via their own branded websites, native apps and OTT channels, all controlled by one robust dashboard. For more information about dotstudioPRO, visit http://www.dotstudiopro.com, Facebook and Twitter.

About M2

M Squared Entertainment was founded with a singular mission: to create quality original or adapted content for distribution across all mediums – Internet, television, and theatrical. While primarily focused on producing proprietary content, M Squared works with select clients to help them articulate their vision into new media and assist them in connecting that media with the right audience. For the last 3 years, M Squared has produced “Behind the Velvet Rope with Arthur Kade”, an acclaimed celebrity interview show distributed across OTT networks and live streaming platforms.

ColorTV is an end-to-end platform for broadcasters to promote, personalize and attribute content on connected TVs and streaming devices

LOS ANGELES, April 20, 2017 (GLOBE NEWSWIRE) — ColorTV, an end-to-end platform for broadcasters to promote, personalize and attribute content on connected TVs and streaming devices, today announced that it has entered into an agreement to acquire Guidebox Inc, the OTT video search and discovery metadata provider to nearly 50 television brands.  Terms of the deal were not disclosed.

“With Facebook, Google and Apple strongly entering into the TV market, we help ensure TV network revenues and distribution on OTT and mobile do not become eroded by this new competition set,” said Giancarlo Maniaci, CEO of ColorTV.  “The key to success in the new TV landscape is simple: increase viewership and retain each customer through a premier personalized user experience while optimizing monetization. This is easier said than done, and combining the Guidebox team and technology with ColorTV creates an even stronger solution for our clients.”

Guidebox, which will operate under the “Guidebox by ColorTV” label, is a technology that enables TV viewers to search for and discover TV programming on connected TV platforms such as Roku, Apple TV, Amazon Fire, Google Home, Android, iOS, and web.  Guidebox was founded in 2012, bootstrapped with a $350,000 investment by its founder and CEO, Jeremy Riney, followed by a seed round in 2013 by a group of private investors including Facebook co-founder Andrew McCollum. Today, Guidebox data touches over 50M US households.

ColorTV’s SDK and suite of analytics tools already power over 300 apps and major brands on Apple TV, Roku, and Amazon Fire. This acquisition gives the company access to Guidebox’s long list of customers including Ericsson, Synacor, WWE, Fandor and various Lionsgate streaming services such as Tribeca Shortlist and Comic-Con HQ.  It also enables ColorTV to combine its expertise in analytics, retention and content promotion with valuable search data so that TV networks can gain even more insight into their users and how best to monetize them and increase viewership.

“We are excited to join the ColorTV team, as our combined platform offerings will add intrinsic value to TV networks and current customers alike,” said Riney. “The TV industry is changing rapidly, and ColorTV’s product combined with our data and partnerships will give video platforms the deepest insight and control on what their users are watching, how long they watch it, and what content to promote to them.”

ColorTV will be exhibiting at the NAB show in Las Vegas April 23-27.  To set up a meeting please contact ks@colortv.com.

About ColorTV
Founded in 2016 and based in Los Angeles, ColorTV is the end-to-end platform for broadcasters to promote, personalize and attribute content on connected TVs. ColorTV’s platform provides a diverse suite of data, discovery and analytics solutions for Connected TV, built to empower networks to compete in the new connected TV ecosystem. According to NPD Group, approximately 50 million homes in the U.S. now own a connected TV or streaming device. ColorTV is venture backed, with $1.5 million in seed funding led by Foxconn. For more information about ColorTV, go to www.colortv.com.

Lisa Langsdorf 
(347) 645-0484


Ann Marie Cumming
Harry Glazer

WASHINGTON, D.C. — SPROCKIT and NAB Show today announced the final group of start-ups selected to participate in SPROCKIT’s 2017 program. The companies were hand-selected by industry leaders to participate based on their potential to offer real solutions to challenges in today’s evolving market that many established media and entertainment companies face.

Now in its fifth year, SPROCKIT will showcase industry-vetted emerging companies at NAB Show, held April 22-27, 2017 in Las Vegas, and convene throughout the year at SPROCKIT Sync, a series of day-long private forums where industry executives and entrepreneurs meet to collectively discuss new technologies that will advance the industry. Since its launch in 2013, more than 100 emerging companies have participated in SPROCKIT, many of which have experienced successful funding rounds, partnerships and acquisitions.

“The 2017 cohort of SPROCKIT start-ups is amazing! Along with our industry leading corporate partners, they are revolutionizing the future of the media and entertainment industry,” said SPROCKIT Founder and CEO Harry Glazer.

The start-ups invited to participate at NAB Show represent a variety of sectors with specific solutions for applications in areas such as advertising, analytics, mobile content production and content delivery. The final group of start-ups joining the 2017 SPROCKIT program include:

  • City Spark is a digital content and software service that uses proprietary technology to provide media companies with comprehensive local event listings and effective monetization tools.
  • CogniK is a cloud-based personalized content distribution platform that allows publishers to seamlessly personalize connections between individual content and audiences.
  • DivvyCloud is a unified cloud management and automation technology.
  • Elastic Media drives additional revenue and reduces costs for major media companies. Created using a combination of deep learning and native gesture controls, it is responsive to each user’s engagement and tailored to each of their devices.
  • Livescale allows content creators to broadcast livestreams to any web, app and most social media platforms simultaneously.
  • NGCodec – Creator of RealityCodec, a compressor-decompressor technology optimized for ultra-low latency, high-quality cloud encoding applications.
  • Pixability provides advanced audience targeting and insights, simplified campaign management, and complete reporting across social video platforms.
  • Quintype’s smart CMS allows clients to create content easily across mobile, social and desktop, and also provides the means to engage and derive insights from specific audiences.
  • Transform Inc. is the first cloud-based big data analytics platform designed specifically for enterprise revenue acceleration.
  • Valossa is AI powered video analysis for content discovery and monetization.
  • Verse is a free and interactive video platform that empowers creators.
  • VoiceQ is an innovative software solution for post-production audio replacement.
  • YouFirst is a professional tool that utilizes machine learning, emotion detection and data report automatization to optimize video production.
  • ZPEG improves the performance of existing compressors as a workflow add-in without requiring costly infrastructure changes.

View the other participating start-ups here.

Applications for participation with SPROCKIT at NAB Show are no longer being accepted. However, SPROCKIT CEO Harry Glazer will meet with interested start-ups during on-site Office Hours – Monday and Wednesday from 4:00 – 5:00 p.m. in the SPROCKIT Hub – to discuss the application process for the remainder of the year. For additional information, contact info@sprockitglory.com.

SPROCKIT is created in collaboration with World Series of Startups, LLC and the National Association of Broadcasters (NAB). SPROCKIT corporate partners include: Cox Media Group, Fox Networks Group, HCL Technologies, Hearst Television, Samsung NEXT, TEGNA Inc., Univision Communications Inc., and Verizon Digital Media Services.

For additional information about SPROCKIT, visit sprockitglory.com.