STARTUP SPOTLIGHTSConnect 2 Media & Entertainment | Online: SPROCKIT Tuesday Lineup

Ten technology startups will enjoy taking part in SPROCKIT, a new program that will put them front-and-center before top industry executives and potential funders.

The startups taking part in SPROCKIT will be meeting this week with C-level executives and the media, as well as with experts who can help them grow their businesses.

The startups are being featured in daily presentations at the SPROCKIT Hub, booth C1362 at the front of the Central Hall. SPROCKIT is a collaboration between World Series of Start-Ups LLC, Springboard Enterprises and NAB. It is sponsored by Convergent Wealth. Digital Media Wire is the media partner.
Today’s lineup includes Everloop, The Whistle and Tivli. They will present at the SPROCKIT Hub, today, 11:15 a.m.–12:15 p.m.


In a world where most social networks are aimed at adults and teenagers, Everloop aims to provide a safe space for kids 13 years of age and under to interact. Founded by three women concerned about social pressure on younger children to lie about their ages to join existing social networks, Everloop offers messaging, gaming and education in an environment designed specifically for younger users. That includes compliance with the tougher privacy laws that govern interaction with young consumers.

“For brands, we are the only solution for COPPA 2.0,allowing them to count on Everloop to be their under-13 solution while they legally engage with the under-13 demographic,” says Everloop CEO/co-founder Hilary DeCesare. “Content providers can spend their resources developing content and engaging with kids while Everloop supplies the COPPA-complaint, moderated platform and tools.” describes itself as “a passionate team of builders hell-bent on democratizing the future of video and building a media company of the future.” Based in New York City, its product allows users to become personal video curators, creating “video rolls” (analogous to Twitter streams) that bring together videos they’re producing on their own or linking from existing sources including YouTube and Facebook.

Since relaunching in 2012, has also been focused on creating personalized video channels that can bring together all the video a user — or a brand — is sharing on various social networks.


Tivli is aimed at a slightly older demographic, college students. Largely unreachable by traditional broadcast advertisers, college students now get their video content from a wide variety of mobile devices, and Tivli aims to bring cable and broadcast content to that platform. Tivli was founded by two Harvard University undergraduates who wrote a program to stream video to their computers, and within its first year of beta-testing the service was in use by nearly half of Harvard students. It’s now seeking to expand to college campuses all over the country, seeking new broadcast and cable partners to add to its IP-based streaming platform.

“Tivli has seen great response and excitement in providing university students access to live streaming television programming wherever they want to watch it around campus,” says Tivli president Christopher Thorpe. “We look forward to continued growth with the support of partnerships like the SPROCKIT program.”