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Will Collaborate on Programmatic Ad Tech

Ad tech start-up Videa has announced that it has concluded a multi-year partnership deal with Videology that will provide media buyers with tools to programmatically plan, buy and report on television advertising.   Videa, which is backed by Cox, provides a supply-side platform for automating data-driving broadcast TV campaigns. It is participating in the third annual SPROCKIT program at NAB that highlights startups in media and entertainment.   Videology provides software for converged TV and video advertising campaigns, with a focus on the demand side of the equation.

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