NEW YORK–(BUSINESS WIRE)–SPROCKIT Alumni, Share Rocket, the leader in social media ratings for broadcast media, has announced that it secured $5 million in a Series A round of funding led by Tribune Media, with SPROCKIT Corporate Member, Fox Television Stations, and Capitol Broadcasting also investing.
These leading media companies have seen that Share Rocket can provide management and newsrooms with insights into who is winning the battle for eyeballs on the social media landscape in real-time, as well as providing daily, weekly, monthly, and quarterly scorecards.
“Our proven social ratings solution has been validated by some of the largest local broadcasters in the U.S.” said Chris Kraft, CEO of Share Rocket. “We are excited for the growth opportunity ahead of us and we’re committed to working alongside our clients to enhance our real-time solution to drive improved performance and social ROI.”
“Share Rocket has become the trusted benchmark of comparative ratings that allows us to measure and monitor the reach and influence of our content, our journalists and our stations overall.” said Larry Wert, President of Tribune Broadcast Media. “Our investment in Share Rocket is a testament to our collective vision of the strategic importance of understanding, measuring and managing the value of our rapidly growing social audiences.”
For the broadcast industry, Share Rocket is becoming the standard rating system for comparative social influence. The platform provides strategic value to its customers by providing key insights on the behavior of social audiences. “It is clear that going forward, our data needs will be met by scrappy startups like Share Rocket, rather than margin driven monopolies.” said Jack Abernethy, CEO of Fox Television Station.
About Share Rocket
Share Rocket is a social media ratings and audience measurement platform providing broadcasters and digital publishers with an easy way to quantify their social media equity, benchmarked against their peers. Share Rocket provides market intelligence and actionable insights that drive social media ROI. Share Rocket’s proprietary ratings metrics and performance scores have become the most comprehensive and accurate way for our clients to measure their performance in social. For more information visit www.sharerocket.com or find Share Rocket on Twitter at @ShareRocket.
Racepoint Global for Share Rocket
Brittany Falconer, +1 617-624-3242