The winners of the inaugural Best of SPROCKIT Awards have been announced at the NAB Show in Las Vegas. Five out of 30 startups showcased by SPROCKIT were chosen through voting by the trade show’s attendees. The winning companies were Fluendo (video analysis and multimedia), Psychability (big data and analytics for TV), Yottio (real-time video streaming and trafficking), ScoreStream (crowd-sourced sports information and chat), and Unruly (video ad distribution in native formats across the Open Web).

SPROCKIT, now in its third year, was formed in partnership with the National Association of Broadcasters and the World Series of Startups, and promotes innovative entrepreneurship in the M&E industry.

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The way people watch television has already changed and it’s about time that media advertising models catch up to the current trends. Large media organizations are looking to tech for innovative solutions on how to effectively target viewers.

During NAB Show, startup program SPROCKIT brought together a panel of experts on digital advertising to share ideas and discuss ways respective companies can collaborate. As consumers continue to demand for more control over how they consume content, advertisers need more to work with as they create campaigns across multiple devices, linear television, and social media platforms.

“If you’re in advertising and you want to reach millennials, you really need to see what people are watching on YouTube,” said Jon Sofield, Head of Business Development SMB Channels, Google.

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The world’s top emerging technology companies are competing in Las Vegas at the National Association of Broadcasters Show this week.

Thirty market-ready companies were chosen based on their potential to disrupt the media and entertainment industries to be showcased in the SPROCKIT program.

The program, whose motto is “fostering innovation,” gives them a platform to pitch their ideas in front of the swarms of show attendees and industry executives.

“SPROCKIT showcases today’s media and entertainment entrepreneurs to the industry’s iconic companies. Together, they form the industry’s exclusive platform, bringing the most innovative products, services, and revenue models to market,” the company’s website says.

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Videa | Booth N2530-29 | Website:

Videa, a Cox-backed supply-side platform bringing automation and data-driven decision making to broadcast television, has entered into a multi-year partnership agreement with Videology, a  software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising.

Videa made the announcement today at the NAB Show where it is participating in the third annual SPROCKIT, a program that recognizes startups in media and entertainment that have immense potential to shake up the industry. Read More


The 2015 NAB Show, the world’s largest gathering of media and entertainment professionals, celebrates its 25th consecutive year in Las Vegas this week. Your city has been a gracious host over the years, and our attendees have enjoyed the warm hospitality shown to us.

This year’s NAB Show is shaping up as one of our best ever. Upward of 100,000 attendees from around the globe have joined us, with nearly a third coming from outside the U.S. Attendees are exploring 1 million square feet of exhibit space featuring products and services from more than 1,700 companies, including 244 exhibiting for the first time. Add an impressive display of prominent speakers, panelists and honorees, and it is quickly apparent why the NAB Show is the “can’t miss” convention for the Hollywood post-production community and other movers and shakers in the media content world.

The NAB Show is exploring innovations and technologies that are changing how consumers receive content. Case in point: Our first-ever Aerial Robotics and Drone Pavilion, where dozens of aerial robotics companies are demonstrating their wares. Broadcasters view drones as an innovative way to cover breaking news in hard-to-reach locations; this show is the premiere venue for education on utilizing unmanned aerial devices as a journalism tool for the 21st century, while respecting public safety and privacy concerns.

This year, NMX (New Media Expo) is co-located with the NAB Show, with thousands of bloggers, podcasters, streamers and other new media creators in attendance as the convention explores the changing ways conversations are being shaped online.

We’re also excited to once again host SPROCKIT, which pairs start-up entrepreneurial ventures with industry-leading companies. Thirty new SPROCKIT companies have joined us this year in hopes of jump-starting their businesses. Read More

Will Collaborate on Programmatic Ad Tech

Ad tech start-up Videa has announced that it has concluded a multi-year partnership deal with Videology that will provide media buyers with tools to programmatically plan, buy and report on television advertising.   Videa, which is backed by Cox, provides a supply-side platform for automating data-driving broadcast TV campaigns. It is participating in the third annual SPROCKIT program at NAB that highlights startups in media and entertainment.   Videology provides software for converged TV and video advertising campaigns, with a focus on the demand side of the equation.

Read more at B&C.  – See more at:

Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV

LAS VEGAS, Apr 14, 2015 (BUSINESS WIRE) — Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television, announced today that it has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising.

The company made the announcement today at the 2015 National Association of Broadcasters Show(NAB Show), where it is participating in the third annual SPROCKIT (booth # N2530-29) – a program that recognizes startups in media and entertainment that have immense potential to shake up the industry. Today Videa is also hosting an informational session, “The Power of Broadcast with the Ease of Automation,” 2:00 p.m. – 3:00 p.m. PT. (South Hall # S224), which features panelists Peter Diaz, executive vice president of Gannett; Kevin Gallagher, executive vice president, local activation of Starcom; Mark Kaline, former global media director of Kimberly-Clark and Ford Motor Company; Michael O’ Brien, vice president of sales of E.W. Scripps; David Palmer, president of HRP; and Shereta Williams, president of Videa. Read More

Innovative Rich Media Company Selected to Participate in SPROCKIT 2015

Wahwah Networks, an innovative media company that connects premium display, audio, in-stream video, and rich media to quality brands and agencies via a unique ad platform, has reached 500 million impressions in the first six months since the US launch of its Entertainment Distribution Platform, the Wahwah Bar.

The Wahwah Bar offers a persistent, above-the-fold, bottom-bar radio player that allows publishers to provide personalized music to users, deliver a more engaging browsing experience, and increase monetization through additional revenue streams. Meanwhile, Wahwah’s audience engagement tool adds professional radio and personalized media—with ad revenue that can be tracked via comprehensive interactive data and analytics—to almost any blog or website in just a few seconds.

Along with achieving this milestone reach, Wahwah has also been selected as one of 30 innovative startups to participate in SPROCKIT 2015, a year-long program designed to spotlight game-changing startups.  SPROCKIT 2015 kicks off at NAB Show in Las Vegas, where Wahwah will be exhibiting in the SPROCKIT Hub (booth# N2530, Pod 17) from April 13-16 at the Las Vegas Convention Center. 

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REDMOND, Wash., April 14, 2015 /PRNewswire-USNewswire/ — Tagboard, an innovative social media solutions company, today announced that it has partnered with Hootsuite, the world’s most widely used social relationship platform, to help media companies, sporting teams and brands discover, curate, and showcase social posts within seconds of them being published on source networks.

The partnership offers the first seamless social display workflow for media, sports, and entertainment companies utilizing Hootsuite, which has more than 10 million users, and Tagboard, the industry’s easiest social display tool. For broadcasters, implementing a social TV solution allows networks and advertisers to engage in a real-time conversation on the viewer’s platform of choice by highlighting audience social media activity during the broadcast.

Increasing viewer engagement has grown from an optional step for TV networks and agencies, to a key component of attracting advertisers and fueling ratings. Nielsen, a leading global provider of information and insights into what consumers watch and buy, now tracks and provides Social TV measurement results to networks. Their recent TV Brand Effect research has shown that ads perform better on memorability in TV programs with high program engagement, fueling the desire for broadcasters to easily produce and air social content.

“The partnership between Hootsuite and Tagboard means increased control and efficiency for our clients, while allowing them to promote safe, engaging content to viewers and fans,” said Josh Decker, CEO of Tagboard. “By combining the vast social publishing, listening, and reporting power of Hootsuite and the real-time capabilities of our Social TV display technology, we’re streamlining the workflow while creating more opportunities for interactive experiences.”

The integration offers joint clients of both Tagboard Enterprise and Hootsuite Enterprise the ability to add a Tagboard app to their Hootsuite social media management dashboard. Clients will then be able to search and find social posts within their Hootsuite dashboard, and with one click, send the posts to Tagboard-powered displays; on air, through live screens, or online.

Harnessing decades of industry experience and insider knowledge, the Tagboard app for Hootsuite was created in collaboration with Gannett Broadcasting, a media company that owns television stations in 38 markets, and their digital producing teams.

“We’re excited to partner with Tagboard as we expand our growing Hootsuite ecosystem,” said Kevin Zellmer, Hootsuite’s Global Director of Enterprise Business Development. “The integration allows our joint clients to stay on the cutting edge of sourcing and displaying social content, creating interactive experiences for their audiences across multiple platforms.”

The Tagboard app for Hootsuite is now available for joint Hootsuite Enterprise  and Tagboard Enterprise customers, and can be found in the App Directory.

The company made the announcement today at NAB Show where its participating in the third annual SPROCKIT (booth # N2530-18) – a program that recognizes startups in media and entertainment that have immense potential to share up the industry. Read More

New Video Analysis Software Tool for Training, Defense and Military Sectors

LAS VEGAS – Fluendo (, an expert in video analysis and multimedia, is introducing Tagtics, a new cross-platform video analysis software tool that helps defense squads train and make decisions.

Tagtics software helps improve technique, allowing users to review individual squad members’ performance, helping define and plan program performance and objectives. The new defense training tool also helps define tactics, using video analysis software to optimize platoon movements, identify positions, and evaluate efficiency. Using Tagtics to test, analyze and review enemy situations can improve strategy and decision-making when used live in the field or for post-training purposes.

The new Tagtics video analysis software is built on the GStreamer platform, the popular open source framework that supports all multimedia formats and protocols. Tagtics helps users analyze movements and review actions using video no matter how it is captured or on what device. It is currently available for Windows, Mac and Linux operating systems and is being incorporated into the Fluendo family of products.

“The ability to customize and develop whatever feature is needed to help customers adapt technology to meet individual needs is what makes solutions built on GStreamer so powerful,” said Muriel Moscardini, Fluendo, CEO. “We are pleased to be able to now offer Tagtics, a new video analysis software specifically designed for training in defense and military sectors.”

To find out more about Tagtics and other Fluendo products at the NAB Show, visit The SPROCKIT Hub (booth# N2530/110) or attend FIELD & STREAM: How Video and Open Source Technology Support Military Field Operations, Wednesday, April 15, 9:30 – 10:00 a.m., Las Vegas Convention Center (LVCC) South Hall Room S225. Read More