Harry Glazer, CEO of SPROCKIT, is looking to make connections between big media brands with new media startups. He sat down with the Business Journals’ Alex Dalenberg to talk about the Sprockit program along with Lindsay Stewart, co-founder and CEO of Stringr, a member of Sprockit’s newest class.

The UpTake: New York-based startup Stringr promises footage of anything, anywhere, in 60 minutes. The startup just joined Sprockit’s third inaugural class of 10 startups.

As a former producer for the likes of Fox and CBS News, Lindsay Stewartknows what it’s like to scramble for footage from the scene of breaking news.

“I saw the pain points at Fox with bringing in third-party content,” Stewart says. “Oftentimes, even at the local level, they’re buying content sight-unseen and paying relatively large dollar amounts to get footage that maybe they’re not pleased with.”

It’s not a great situation for videographers either, as any freelancer who has spent months waiting for a check will tell you.


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Enter Stringr. Stewart’s New York-based startup which promises footage of anything, anywhere, in 60 minutes.

“It’s a marketplace where our media customers can come in, drop a pin, give a deadline, say what kind of footage they want and then it goes out to our community of highly-responsive videographers,” Stewart says.

Think Uber for B-roll. In fact, Stringr has even pitched Uber drivers on the idea of making good use of their downtime as roving video journalists.

Stringr, which is in 10 markets with 4,000 videographers on the service since launching in San Diego last year, is getting in front of some big potential clients thanks to Sprockit, a consortium which brings together some of the most venerable brands in media (Comcast, Disney and Hearst Television to name a few) with some the youngest. The startup just joined Sprockit’s third inaugural class of 10 startups.

The startups pitch and network with the media bigwigs at the annual National Association of Broadcasters Show and in three day-long meetings held throughout the year.

“It’s a very rare opportunity where I get to walk into a room and media executives are waiting in line to talk to us,” Stewart says.

Sprockit is another example of traditional media looking for synergy with startup companies. San Francisco-based media accelerator Matter, of which Stringr is also a graduate, recently added The Associated Press, Community Newspaper Holdings Inc.,The McClatchy Company and A.H. Belo Corporation to its list of partners. Similarly, Sprockit’s corporate members are hoping to tap into that startup DNA.

“They know they need to grow new arms, legs and toes because what made zero revenue this year may have seven zeroes in front of it next year,” says Sprockit CEO Harry Glazer.

 

SOURCE: Upstart Business Journal

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